The Swim Reaper

Young New Zealand males make up more than one-third of preventable drownings. But this cynical audience react badly to being told what to do and positive safety messaging simply doesn't resonate with them. So, instead, we encouraged them to go ahead and kill themselves. We created The Swim Reaper; a contrary character, who spent his summer popping up at swimming spots all over New Zealand, trying to peddle stupidity to our target audience. His black sense of humour earned him a fervent following, who spread our message for us.

2021 WARC | Grand Prix

2021 Effies | Sustained Success

2020 Axis Awards | 2x Awards

2019 Axis Awards | 2x Awards

2019 ORCAs | People's Choice

2018 Axis Awards | 5x Awards

2017 The One Show | Social Media Page by a Brand

2017 Facebook Awards

2017 NZ Social Media Awards | Best Social Good Campaign

2017 Effie Awards | 2x Awards